Adobe Firefly

Freemium

Generative AI baked into Adobe Creative Cloud.

AdobeLaunched 2023-03-21

About Adobe Firefly

Adobe Firefly powers generative fill in Photoshop, vector recolor in Illustrator, and standalone image and video generation. Trained on licensed Adobe Stock content so output is commercially safe. Teams pick it because commercial-safe training data and tight photoshop/illustrator integration.

Things to keep in mind: photo realism slightly behind midjourney.

Adobe Firefly is a freemium tool from Adobe and launched on 2023-03-21. It sits in the Design and Image Generation space and is best used to Generate brand-safe stock imagery, Cinematic video clips, Generative fill in Photoshop.

Pricing

Pricing model

Freemium

Currency

USD

Payment options

Monthly / Annual

Price

$0 / month

Billing options

Free forever

Features included

25 generative credits per month
Access to Firefly web experience
Basic image generation and editing

Features

•
Text-to-image generation
Built-in support for text-to-image generation — used for generate brand-safe stock imagery.
•
Style presets & reference images
Built-in support for style presets & reference images — used for generate brand-safe stock imagery.
•
Upscale & detail enhancement
Built-in support for upscale & detail enhancement — used for generate brand-safe stock imagery.
•
Aspect-ratio and resolution control
Built-in support for aspect-ratio and resolution control — used for generate brand-safe stock imagery.

Pros

Commercial-safe training data
Tight Photoshop/Illustrator integration
Generative fill is excellent

Cons

Photo realism slightly behind Midjourney
Needs Creative Cloud subscription for full power
Credit system can be confusing

AI Models used

The foundation models that power Adobe Firefly under the hood.

Adobe FireflyAdobe

Proprietary generative AI model for text-to-image generation, image expansion, and creative content synthesis integrated throughout Adobe Creative Cloud.

OpenAI GPT-4OpenAI

Powers text-based generative features and natural language understanding for prompt interpretation and creative suggestions.