AI Workflow

Combine video tools for marketing

You want to create and manage video content for marketing campaigns using AI tools.

2-4 weeks to set up and produce first campaign$50-200 depending on workflow choice

Step-by-step workflow

Plan and script your video content

You need a solid script before generating anything, and AI can help you write marketing copy that converts.

claude copyai

Generate or source video footage

Create raw video material from text prompts or convert existing content into video format.

runway luma-dream-machine lumen5

Add voiceover and audio

Professional voiceovers make videos feel polished and reach more people when they can't watch with sound.

elevenlabs playht

Edit and refine your video

Turn raw footage into finished content by editing text-based edits or using a full video editor.

descript capcut

Create thumbnails and graphics

Eye-catching visuals get clicks, and AI can generate them fast to match your brand.

canva-magic-studio ideogram

Automate publishing and scheduling

Post to multiple platforms at once and track performance without manual work.

zapier metricool

Final recommendation

Start with the Best Overall workflow if you want quality without overthinking it—Runway and Descript are genuinely great for video work. If you're bootstrapping, go Cheapest and lean on free tools like CapCut and ChatGPT; you'll be surprised how far you get. Once you're making money from videos, upgrade to Professional to save time and keep your brand consistent.