Can I cancel my paid subscription at any time?

Yes, you can cancel at any time and continue enjoying your plan until the end of the current billing cycle. After termination, your account becomes free.

Can the plan be extended at any time?

Yes, you can upgrade your plan anytime. The paid and unused portion of your previous plan will be deducted from the new plan price.

Is it possible to connect several Google Business Profiles under the same brand?

Each Metricool brand corresponds to a single location, so you need a separate brand for each Google Business Profile. You can create combined reports across multiple brands using the Data Studio Connector on the Advanced Plan.

What is a brand in Metricool?

Each brand represents a business, brand, or customer. Under each brand, you can manage 1 profile for each social network or ad platform.

Yes, you can use Metricool for free forever. The Free plan allows you to connect 1 brand with 1 profile per social network, plan and publish content, and manage messages.

Can I downgrade my current subscription?

Yes, you can switch to a lower plan at any time, with the change taking effect at the end of your current billing period.

Metricool

Freemium

Social media management platform that consolidates content planning, publishing, analytics, and team collaboration across multiple networks in a single dashboard.

Launched 2015-01-01

About Metricool

Metricool helps schedule, analyze, and optimize content across all major social platforms. Metricool stands out for content calendar with drag-and-drop planning, ai social media assistant for content generation, automated scheduling across multiple platforms, and analytics and performance tracking. Teams pick it because solid analytics across networks and reasonable pricing. Things to keep in mind: ui feels dated.

Metricool is a freemium tool and launched on 2015-01-01. It sits in the Marketing and Social Media Management space and is best used to Social media managers scheduling content across multiple platforms, Agencies managing multiple client accounts and generating client reports, Marketing teams analyzing competitor performance and audience insights.

Pricing

Pricing model

Freemium subscription

Currency

USD

Payment options

Monthly / Annual

FreeFree

Forever

1 brand with 1 profile per social network
Content planning and publishing
Message management
Basic analytics

StarterCustom

Monthly or Annual

Multiple brands
Collaborators access
Advanced scheduling features
Reporting tools

AdvancedCustom

Monthly or Annual

Everything in Starter
Data Studio and API access
Custom report templates
Zapier integration
Multiple collaborators

Features

•
Content calendar with drag-and-drop planning
It's a defining strength of Metricool — especially when teams need to social media managers scheduling content across multiple platforms.
•
AI social media assistant for content generation
Comes up again and again in user reviews of Metricool for social media managers scheduling content across multiple platforms.
•
Automated scheduling across multiple platforms
Why Metricool is a go-to choice for social media managers scheduling content across multiple platforms.
•
Analytics and performance tracking
Built-in support for analytics and performance tracking — used for social media managers scheduling content across multiple platforms.
•
Automated reporting with AI analysis
Built-in support for automated reporting with ai analysis — used for social media managers scheduling content across multiple platforms.
•
Message and comment inbox management
Built-in support for message and comment inbox management — used for social media managers scheduling content across multiple platforms.
•
DM automation flows for lead conversion
Built-in support for dm automation flows for lead conversion — used for social media managers scheduling content across multiple platforms.
•
Unified ads campaign management for Google, Facebook, and TikTok
Comes up again and again in user reviews of Metricool for social media managers scheduling content across multiple platforms.

Pros

Solid analytics across networks
Reasonable pricing
Built-in scheduling

Cons

UI feels dated
Smaller than Buffer/Hootsuite
Some features locked to pro

AI Models used

The foundation models that power Metricool under the hood.

OpenAI GPT-4OpenAI

Powers AI-driven content generation, caption writing, and social media post optimization features.

OpenAI DALL-E 3OpenAI

Generates custom images and visual content for social media posts within the platform.

Best use cases

Social media managers scheduling content across multiple platforms

Agencies managing multiple client accounts and generating client reports

Marketing teams analyzing competitor performance and audience insights

Content creators automating engagement and converting followers to customers

Small businesses tracking social media performance and ROI

Teams collaborating on content approval and publishing workflows

Frequently Asked Questions

General

Related & Connected

Used in workflows (4)

Included in stacks (2)

YouTube Launch StackLaunch a YouTube channel with high-quality content, professional visuals, and a sustainable publishing workflow.
AI Tools Directory & LinkedIn Growth StackCreate and launch an AI tools directory with comparison functionality, then drive traffic and engagement through LinkedIn marketing

Reviews

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